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Pumangol’s New Campaign Puts Good Energy in Motion

Pumangol Reinforces Brand Purpose with Nationwide Institutional Campaign

On September 2nd, at the Elavoko Service Station, Pumangol officially launched its new Institutional Campaign in an event attended by members of the Executive Committee, management, and company employees.

The campaign went live on September 3rd across major media platforms, marking the start of a strategic initiative aimed at strengthening Pumangol’s image and reputation, showcasing its commitment to customers, and consolidating trust among its various stakeholders.

We reaffirm Pumangol’s commitment to promoting impactful actions that strengthen our position in the sector and enhance our relationship with customers, employees, and society at large,” highlighted the company’s Executive Committee.

A film inspired by Angola’s Good Energy

A film inspired by Angola’s Good Energy

The highlight of the launch was the presentation of the campaign film, which conveys the good energy that Pumangol generates across the country. Through a visual and auditory metaphor, a couple of dancers — dressed in modern outfits that evoke elements of Angolan culture — perform in different settings connected to Pumangol’s activities.

The choreography is accompanied by intense and engaging music, with rhythms inspired by traditional percussion, and by a warm and emotional narration that emphasizes the brand’s impact on the daily lives of Angolans.

The film opens with a striking image of Angola’s landscape at sunrise, symbolizing a new cycle, and unfolds into moments that celebrate energy, modernity, and Pumangol’s commitment to the sustainable development of the country.

A multichannel campaign

Running for three months, the Institutional Campaign is being broadcast on television, radio, social media, outdoor billboards, and press, ensuring broad reach and closer engagement with diverse audiences.

With this initiative, Pumangol reinforces its position as an innovative company committed to sustainable growth, service excellence, and the appreciation of people.

Experience the film

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